During the current recession, one of the main areas hit hardest have been lavish expenditures by large organizations - particularly, oh, athletic departments at major universities. They’ve been inured, however, to their current standards of luxury; familiarity and routine will do that. So cutbacks that you or I might take for granted, instead come as shocks to the system of a typical football coach.
(It could be worse; they could be using UCLA’s ride instead.)
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